Expert Secrets By Russell Brunson REVIEW


October, 2019

“Imagine you could make all of your money by doing something that you love and very passionate about. How good your life would be?

You could just open up your laptop, write a few blog posts, tell the story about something that you love, the journey with it and connect with your audiences – then sit back, relax and watch the money roll in. It’s everybody’s dream, right?

There is a way you can start monetizing something that you love, your expertise and create a massive following of people that are hungry for it.

And you’ve been sitting on top of at all along. It doesn’t cost you any money, and you’ll find all the answers for free right here in this article.

In this article, im going to talk about the Expert Secrets Book by Rusell Brunson, and how the Expert Secrets Book can help you monetize your passion and your expertise.

If you want to build your own personal brand, become an “expert” in your fields and ultimately get paid as an “Expert“, there is no better way to get started than reading the Expert Secrets, the latest book by DotCom Secrets‘ author Russell Brunson.

Inside the Expert Secrets book, you’ll learn how building your own personal brand can finally benefit your business. Russell shows you the way how you can cultivate a loyal following, that not only listens to you but more importantly buy everything that you recommend them or your products.

A crucial skill in this era of “influencers”. Continue reading and find out why I believe Expert Secrets is a must-read for any serious entrepreneur.

Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.”


If you already know Russell Brunson (ClickFunnels Co-Founder/CEO), you probably have heard about his first book, the DotCom Secrets.

In case you want to read more about DotCom Secrets, you can read my DotCom Secrets Review.

Although the books are quite related, they do vary in some way.

DotCom Secrets, as its name implies, is a complete step by step guide on how you can start your online business.

Or if you already have a business and want to scale it online, DotCom Secrets will provide you the best way to get started.

It covers how to identify your target market, finding and bringing them to you, and finally create an effective way to communicate with them and finally making them buy your product or service.

Expert Secrets, on the flip side, Russell provides a generalist view compared to the DotCom Secrets book.

Expert Secrets is a guide on creating a business from scratch. Its like the how-to guide on creating an expert business, which is a project based on your own special ability sets or knowledge and using the same to build a profitable service or product.


Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book.

The book is about how to create your own following. How can you do so? By becoming an expert and creating a message that could potentially change the life of someone else.

In Russell Brunson’s style, you’re gonna get tons of stories and examples where he shows how he creates his own loyal following that flipped ClickFunnels into a $360 million SAAS company. 

At the time of this article, Expert Secrets has 4.7 stars and 200+ customer reviews on Amazon.

The Expert Secrets book is directed at two kinds of business. The first is someone who wants to sell info products. This could be selling an ebook, a program, coaching or consulting.

The second type is someone who wants to leverage info products to cultivate their own business. That is exactly what Russell did to grow ClickFunnels to a $100 million a year business.


The Expert Secrets book is divided into 3 major sections, which I am going to give a short description of each.

Section 1: Making your Mass Movement

The first section of the book is focused on creating your “mass movement”, that is merely a fancy term to your fans or audience. This term may also refer to your tribe or community.

or pretty much anybody who follows you and looks up to you (as The Expert) for guidance, information, and sometimes even asks for the support.

This section shows you the way you can create and cultivate such a mass movement. In creating a mass movement, Russell points there are 3 major things that all massive movement have in common.

  1. They always have an “Attractive Character”
  2. They always focus on the future that is bigger
  3. They always give their audience a new opportunity or new thing

And in order to become the “expert” of this massive movement, you need to choose the niche that you want to be an “expert” at.

There are 3 golden niches that you can choose from. Health, Wealth & Relationship, there are tons of sub-niches that you can choose from each niches.

For example, you want to be an expert in the Health niche, specifically, You wanna be an expert and sell your expertise in fitness and exercise niche. that’s great! however, this niche is still too broad. It’ll be very hard for you to jump in and stand out because of the competition in that niche.

So in order to stand out and get less competition in your niche, you have to drill and niche down one more level from it.

For example, if you choose the Exercise and Fitness niche, you might decide to become an expert in “Muscle Building Expert” or maybe “Fat Loss Expert” or even “The Bench Press Expert“. There’s less competition if you do this and the chance of you being stand out of your competitor is high.

Once you choose and kinda “niche down” your niche, then you can start to develop your “Attractive Character“.

Inside the Expert Secret, Russell goes into detail on how you can start developing your “Attractive Character”, How to push to get a future-based initiative and think of a fresh opportunity (or vehicle) for the followers.

These opportunities are usually products or services that your followers crave in order to reach their desired results. In other words, these would be the products or services that they will use to become more just like you, or be what you’ve already achieved as “The Expert”.

Section 2: Belief

This section focuses on the best way to learn the minds of your followers to turn them into customers. Russell starts this section by focusing on your “One Thing” aka “The Domino”. It’s the one thing you will need to get someone to “believe” that’ll knock down all of their objections.

Next, to be able to connect with your audience in a better way, then Russell talks about thinking up your “Epiphany Bridge”.

The Epiphany Bridge is essentially the story that you’re going to tell your audience, a story that goes through the emotional experience that got you excited about the chance you are sharing with them.

And if you tell the story in the way that Russell explains in the Expert Secrets, then your audience is going to have exactly the identical epiphany themselves about whatever you’re 

This may get them eager to find out more about it on their own, and above all, get them more excited to buy.

This is the part where Russell teaches you the framework for becoming a much better storyteller. You will learn about the “bridge” that will assist you to simplify complex theories and how to get your audience to “feel” when listening to your story.

The next part is about a story frame called “The Hero’s 2 Journeys” . and it’s a formula that movies have been following for a long time. It’s an established structure you can use for almost any story you want to tell.

Luckily, Russell has simplified the whole process in what he called the Epiphany Bridge Script.

What’s cool about this script is that you just have to answer the 8 questions he comes up with, and it will basically write the story for you itself.

Section 3: Selling Stack

The third section is all about implementing what you’ve learned in the first two sections and converting that into sales.

The principal idea that Russell talks about here’s the Stack Slide which helps you increase the total value of your product.

The Stack Slide is crucial to your marketing campaign, particularly when used on a sales page or inside a webinar. Russell teaches you how you can effectively build your own “stack” and make an amazing offer.

Once you have this setup, you can sell it through a webinar. Webinars are likely the best way to sell your product because you can run a number of webinars per day, or as often as you’d like. Especially when you’re selling a high product such as courses and coaching program

And even more better, they do not necessarily have to be live webinars. You may actually do one presentation and have it market for weeks. Russell has spent years doing live webinars so that he could perfect the formula as time passes. Once he got it right, he was able to produce consistent sales day in and day out, netting him millions of dollars.

That is what he called The Perfect Webinar

You are going to discover how to design your webinar to take a prospect from a state of attention to the point where they are ready to fork over their cash for the value you are providing them. Regardless of the item, you can use this script to explain how valuable your product is to your client (assuming it really is precious ) and the best way to market it properly throughout your webinar.

If you have been on any advertising related webinars lately, you probably have already seen the Perfect Webinar in action. That is because it works and it’s pretty easy for even beginners to pick up.

Do The Expert Secrets Book Worth Your Time?

Overall, I really enjoy reading Expert Secrets. It is totally engaging to read and It is filled with practical advice and values!

And the book is a very clear case that by having your own mass movement, an army of loyal followers, you are basically ensuring your business from the impulses of Facebook or even Google (or any other platforms).

With Expert Secrets, you can build a community that follows your recommendations and more importantly, purchase what you want them to.

And if you’re an entrepreneur or a freelancer, or if you want to be an entrepreneur, this is more than enough reason to get a copy and see the goodness of Russell Brunson’s Expert Secrets book.

Where You Can Buy Expert Secrets Book?

You can get the paperback version of Expert Secrets on Amazon selling for $16.04. Or you could grab the Kindle version for $8.69.

However, Russell is giving away Expert Secrets for FREE if you buy through his website. All you have to do is pay for shipping and handling, which comes out to $7.95 if you are in the US area and $14.95 outside of the US area (international). 

I truly recommend to buy the Expert Secrets VIA the website. As you’ll get to see one of the most successful sales funnels from Russell Brunson himself, and experience some of the lessons firsthand which you will learn in the book.

And Russell also says that you will 100% love this book or he will send your money back, he calls this “You’ve Gotta Be Crazy Guarantee”. Here is what Russell says on his website:

I 100% guarantee that you’ll love this book, or I’ll return your $7.95 shipping and let you keep the book anyway.
That’s right. You don’t even have to send anything back. Just email me or call the number on your receipt and I’ll give you back your money with no question asked.
Russell Brunson

CEO, ClickFunnels LLC